Etsy is a budding online marketplace that has an incredible amount of unique products you can find. Right now, you’re probably already in the process of starting your Etsy store, and you’re wondering how to get your products in front of the right people.

Etsy is a great place to start a fashion or craft business. It’s easy to set up a shop, but finding the perfect keywords to promote your products is a major problem. Without the right keywords, you’ll have a hard time getting the traffic you need to succeed on Etsy.

You might be getting a lot of traffic from your Etsy store, but until you optimize your search engine optimization, you won’t see the results you want. According to WordStream’s keyword research tool, Etsy is one of the most popular shopping sites on the web, with a large inventory of products and services. Etsy (and its owner, Brooklyn-based Handmade) is one of the largest online marketplaces for handmade items. In fact, Etsy is one of the top 25 biggest e-commerce stores in the world, and it is estimated that there are over six million Etsy sellers. Although Etsy is mostly known for selling handmade items, it is also a popular place for making custom items, selling vintage items, and selling vintage clothing and accessories.

If you have an Etsy store or are planning to start one soon, you’ll need to know a little bit about Etsy keyword research. 

Keyword research has grown in importance as one of the most essential marketing tools for companies that operate and advertise themselves online, particularly Etsy sellers.

One of the most effective methods to attract consumers to your Etsy store is to use the appropriate keywords to describe your goods or services. 

More significantly, using the right keywords will help your Etsy company stand out from the crowd and, as a result, increase your Etsy store sales.

Continue reading to learn more about:

  • What is the purpose of keyword research?
  • On Etsy, how keywords work
  • Some of the most effective keyword research tools for Etsy
  • How keyword research may help you grow your Etsy shop

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This post includes affiliate links, which means that if you click on them, I may get a small profit at no extra cost to you. I really hope you find the information in this post to be beneficial!

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What Is Etsy Keyword Research and How Does It Work?

Simply stated, keyword research is the process of discovering terms and phrases that people use when searching for particular products or services on the internet. 

Search Engine Optimization, or SEO, is another term for this. 

If you tag your Etsy store’s product or service with these search keywords, it improves the likelihood that visitors searching for those goods or services will be led to that particular Etsy listing. 

Keyword research may also assist you figure out what people are looking for. 

As a result, you can adjust your content, goods, or services to FOCUS on what people are looking for and drive them to your website using this data. 

Are you going to sell yellow or red pencil cases, for example, if you discover that more people are looking for and purchasing yellow pencil cases on Etsy?

The correct answer is yellow! Because more people are looking for this on Etsy and are more likely to purchase it from your Etsy shop! 

The main goal of keyword research is to find low competition keywords and variations with high search volumes, which means that a large number of people are looking for such keywords online. 

People are more likely to discover you online among the sea of other comparable material as a result of this. 

As you can see, keyword research is a valuable skill to have, particularly if you operate an online store like an Etsy shop. 

This is due to the fact that SEO for Etsy may vary from SEO for Google. Etsy’s search algorithm takes into consideration things like:

  • The value of your tags in terms of a buyer’s search
  • Your listing’s quality.
  • Your Etsy store’s overall shopping experience
  • How recent are your Etsy listings?
  • The look and feel of your Etsy shop

These are the many variables that influence your position on the search results page. 

More information on how Etsy search works may be found here!

 As a result, let’s take a closer look at Etsy SEO and see what it all implies for your Etsy store. 

On Etsy, what are keywords?

If you have an Etsy store, you may have noticed that you must fill out a few areas when listing your goods for sale. Tags, titles, categories, and characteristics are examples of these. 

Let’s take a look at each of them. 

This enables you to create 13 phrases that describe your goods or services, with the goal of matching a prospective customer’s search term put into the Etsy search box.

Below is an example of what tags should look like when creating an Etsy listing.


These are basically product descriptions for the item you’re selling. They are lengthier sentences that may better explain what your product is about to a prospective customer. 

This is where you’d put keywords that customers would type into the Etsy search box if they wanted to find anything you’re selling.


These are identical to the tags described before. This allows you to provide more detailed descriptions of your goods, increasing the likelihood that consumers will discover it. 

They do, however, enable you to offer your goods a wider label so that the search engine can find them. If you offer cartoon drawings and label them as “printables,” for example, your products will appear when someone searches for printables.


This is where you go into great depth to explain your product’s features. This may involve the following:

  • the product’s appearance
  • the kind of material it’s composed of
  • what it is based on
  • where it is manufactured


Make sure you provide the most important information about your product in the first few words of your descriptions, since most prospective customers won’t read any farther!

If you want to boost traffic to your Etsy store, you must utilize and identify these kinds of keywords properly. 

What Are Etsy Keywords and How Do They Work?

The different kinds of Etsy keywords mentioned above function in a similar way to search engine keywords. They match the queries made by Etsy customers and lead them to your Etsy store. 

So, if someone uses the phrase “yellow pencil cases” in their tags, title, category, or characteristics…. If a prospective client searches on Etsy for yellow pencil cases, your online shop will appear. 

How Do You Find The Best Etsy Keywords?

Now is the time to use your keyword research talents! 

It’s impossible to deny that researching Etsy keywords may be laborious and time-consuming. 

However, taking the effort to figure out precisely what your prospective buyers are searching for and matching your Etsy keywords to that is time well spent. 

Here are some strategies for finding the greatest keywords on Etsy. 

The Etsy Search Bar is the first thing that comes to mind when thinking about Etsy.

This is probably the simplest method to find Etsy keywords that are often used by customers who may be interested in the goods or services you sell. 

If you offer gemstone earrings, for example, you may enter this term into the Etsy search bar, and a drop-down box will emerge with additional keywords and related products that customers have often looked for. 

You may then use these variants as inspiration for your Etsy tags and titles. 

2.Seller Looks, Seller Acts

Impersonation, according to some, is the greatest form of flattery. This may result in increased sales if you’re selling goods on Etsy.

Imitation in this context does not always imply duplicating goods offered by other Etsy merchants.

 However, it’s helpful to look at how other Etsy sellers with a solid track record are generating attention and purchases by utilizing the right keywords. 

You may accomplish this by looking at the titles and tags that these vendors use, as well as how they alter those keywords. 

3.Use a keyword research tool on Etsy.

When it comes to doing specialized keyword research, keyword tools are very helpful. 

Keyword tools are, at their core, search engines. All you have to do is type in a main term and press the search button. 

A keyword tool’s search results will provide all of the relevant terms that people are searching for. 

The results may then be sorted by search volume and competition ranking. With this knowledge, you can quickly discover the keywords that are appropriate for your company. 

The Best Keyword Research Tools for Etsy

Let’s have a look at some of the Etsy keyword tools that are accessible now that you know what keyword research is all about! 

DISCLAIMER: I will cover a number of tools below that I have personally tested. However, the top ones I suggest are Samurai for sale and Keysearch, both of which I still use today.

  1. Sale Samurai

Sale Samurai is, without a doubt, the finest Etsy keyword tool available.

In fact, it’s rare to come across an SEO tool that’s tailored to a single platform, and Sale Samurai is ideal for Etsy sellers. 

Sale Samurai can help you develop your Etsy company and drive visitors to your Etsy store effectively with various search criteria and actual search statistics. 

When compared to other keyword research tools, the level of information you receive in terms of search volume, competition volume, and sophisticated filtering options is unrivaled.

When you perform a main keyword search on Sale Samurai, you’ll find the following information:

  • Keywords with a Long Tail
  • Data for Listing
  • Volume of actual Etsy searches
  • Suggestions for Tags
  • Analytical data from the store

The wonderful thing about Sale Samurai is that it allows you to concentrate on the Etsy SEO that is required to generate visitors to your Etsy store and convert that traffic into actual purchases. 

More significantly, the Sale Samurai is an excellent SEO tool for tiny companies or those just getting started on Etsy. This is due to its cost-effective programs. 

You may pick between Sale Samurai’s monthly plan for $9.99 per month or its annual plan for $99.99 per month if you want to have it done all at once. 

Both programs provide the same benefits, as well as a three-day free trial. 

Sale Samurai is the ideal one-stop solution to get you started if you’re searching for comprehensive information to help you accelerate your Etsy sales. 

NOTE: As a reader, you will get a discount code that must be used on the sign up page. ‘outandbeyond’ is the code (all in lowercase). If you use my link, you will get a lifetime discount of 20%.

  1. KeySearch

Another popular keyword research tool is KeySearch, which is accessible online. 

While it is not one of the Etsy SEO tools accessible online, it is excellent for basic keyword research in general. This is due to the fact that it enables you to research keywords from even the smallest and most obscure niches.

KeySearch, dubbed a “full-fledged SEO powerhouse,” provides a variety of keyword data to help you remain ahead of the competition. 

This includes the following:

  • Keyword research in detail
  • Analysis of keyword difficulty
  • Analysis of SEO Competitors 
  • YouTube Investigations
  • Checker for Backlinks

KeySearch also offers two cost-effective options. 

The Starter plan costs $17 per month, while the Pro plan costs $34. If you’re ready to take the leap, you may also select the annual payment option for both programs. 

If you’re not sure whether or not you want to invest in an Etsy keyword finder, KeySearch is a good place to start. This is due to the fact that they also provide a one-month free trial.

This is an excellent chance to get acquainted with the platform and determine if it is appropriate for your online company.

NOTE: It is 17$ a month, but if you use my discount code and referral link (KSDISC), you will get a 20% discount and a free one-month trial!

  1. Alura

Alura is another free Etsy keyword research tool worth checking out. 

It was developed just for Etsy merchants and draws on their expertise to produce one of the finest Etsy keyword research tools available. 

Alura enables you to do things like:

  • Look for keywords that are simple to rank for.
  • Get fresh keyword ideas to help you drive traffic to your Etsy store.
  • Get a comprehensive list of related keywords and keyword variations to use in your Etsy listings.

Alura enables you to do comprehensive product research in addition to anything keyword-related. It also gives you all the information you need to make your Etsy listings as effective as possible. 

Furthermore, Alura’s paid premium edition is just $13.99 per month. Perfect for anybody who has just opened an Etsy store and wants to improve their sales page right now! 

The free and premium plans both contain the following features:

  • Sales projections
  • Revenue projections
  • Analysis of Etsy tags
  • Analysis of Etsy’s trends
  • Estimator for your Etsy items’ prices

You’ll be able to establish Etsy goals that sell after you have this information.

and you’ll be well on your way to owning one of Etsy’s most keyword-optimized shops!

  1. Marmalead

Marmalead is a keyword research tool for Etsy that performs all the legwork for you. 

It assists you in locating Etsy customers’ search terms so that they may be led to your listings. 

The side-by-side comparison feature of Marmalead sets it apart from other Etsy keyword research tools. 

You may input a variety of keywords or keyword variations, and the research tool will offer you a big-picture analysis of which keyword is most likely to drive traffic to your Etsy shop. 

The simplicity of Marmalead enables Etsy merchants who are unfamiliar with SEO to increase their exposure on the Etsy marketplace. 

Marmalead is simple and easy, with a single $19 monthly package that provides you precisely what you need as a new Etsy seller.

  1. MOZ

Another excellent tool that can be used as an Etsy keyword generator for your online store is MOZ. 

It offers one of the most comprehensive databases accessible online, allowing you to do more in-depth keyword research in less time. 

One of the most useful aspects of utilizing MOZ as a keyword tool for Etsy is that it can accurately estimate how much search traffic a given term will get over time. 

This forecast can be accurate up to 90% of the time. 

You can plan your marketing and SEO strategy for months with the predictability feature. 

When it comes to pricing, MOZ offers four different options:

  • $99 per month is the standard rate.
  • $179 per month (medium)
  • $249 per month for a large.
  • $599 a month for Premium

Alternatively, you can join up for a 30-day free trial of MOZ to see how the platform works and if it is a good fit for your company’s SEO requirements. 

While the plans are more costly than other keyword research engines, MOZ is unquestionably a cost-effective Etsy keyword research tool. 

This is because, regardless of whatever package you buy, you will get a one-on-one tour of the platform as well as 24-hour online assistance. 

  1. Ubersuggest

If you’d like to utilize a free keyword tool for Etsy, Ubersuggest is a fantastic choice. 

When you arrive at the Ubersuggest landing page, you may input a term and the search engine will do the rest. 

You will get instant access to information such as:

  • The number of searches
  • the complexity of SEO
  • Keywords that are similar

Even though this version of the keyword research tool is free, it nevertheless provides you with relevant and actionable SEO data that you can use in your marketing plan. 

You may conduct your Etsy keyword research on Ubersuggest’s premium edition as well. There are three paid options to select from, all of which are reasonably priced, beginning at $22 a month. You may choose the plan that is ideal for your Etsy shop. 

All subscriptions include a seven-day free trial, as well as step-by-step SEO instruction, coaching, and phone and email support. 

Ubersuggest’s Etsy keyword research tool is unquestionably one of the most cost-effective keyword research tools available. 

What Are the Benefits of Etsy Keyword Research for Your Etsy Business?

Now that you have a better understanding of the different Etsy keyword research tools accessible, you may be asking whether it is a worthwhile investment. 

If you’re just getting started with your Etsy company, Etsy Keyword Research is particularly helpful. 

The fundamental concept of Etsy is that when prospective consumers arrive at the Etsy platform, they search for a product or service that they are searching for. 

The value of Etsy keyword research is that it provides you with insight into your consumers’ minds. 

This allows you to personalize their Etsy buying experience to offer them precisely what they want, ensuring that they will return for more!

As you can see, regardless of whatever Etsy keyword research tool you choose, you’ll enjoy the advantages and boost traffic to your Etsy store. This will certainly result in a rise in product or service sales. 

There are many keyword research tools available that truly wish to assist small company owners and Etsy shop owners in getting their venture off the ground. These tools are comprehensive and will walk you through how to get the most out of your keyword research step by step. 

Use everything you’ve learned about Etsy keyword research to your advantage and get ahead of the competition! 

Etsy Keyword Research: Everything You Need To Know About Finding The Best Keywords For Your Etsy Items

If you ran a business selling online on Etsy, you’d certainly want to find out what your competition is doing to get more customers. You can use Etsy’s Keyword Research tool to find out what your competitors are doing to attract buyers to their Etsy stores, and how much they’re making. In this article, we’ll show you how to do keyword research on Etsy to find out what your competitors are doing, and how much they’re making per sale.. Read more about etsy keyword tool uk and let us know what you think.

Frequently Asked Questions

How do I find best keywords for my Etsy shop?

Etsy has a really good keyword tool here How do I build a store page? Building your own Etsy store page can be both easy and frustrating, depending on your success as a vendor. We found a good guide on build a page on Etsy published by our own Shopify employees How long will it take for orders to process? It takes 3-5 business days to process and ship your order. Check this post for some tips on the processing time for your products. Part I Process Times -3 to 5 Business Days -5 to 10 Business Days -10+ Business Days Part II Expedited Shipping Order Signs Paper Order Bag The all of the delivery options without tracking You can also look at the business hours and the shipping days to determine expected delivery. Off-site (USPS) First-Class Mail (6-10 Business Days) **Not an option for international orders USPS Priority Mail (2-3 Business Days) **Not an option for international orders USPS Express Mail (1 Business Day) International Priority Mail

How does Etsy SEO work?

SEO is where a site’s ranking in search engine results pages is optimized through on-site search engine optimization techniques. SEO is the science of driving relevant traffic to a website. A site’s high position in Google (and other search engines) is achieved by optimizing its content for search engines, ensuring it is well optimized with relevant keywords, and writing clearly on-topic. How does ATS make it easy for them to use Etsy SEO? Our designs are SEO friendly on the front-end and designed to be easily accessed by search bot spiders. How is ATS going to make a big impact on their Etsy businesses? You have the power to create stunning images from the most incredible customized templates in the industry. These templates can help ATS increase visibility on your website and also help with SEO! How is ATS going to be like a gem in their seller profile? A personalizable, automated engagement site that does the work for you. Earn at least 20% more social shares, leads, and conversions.

How do I get more traffic to my Etsy shop?

First, you need to be organized. Shop owners need a good sense of marketing — when their listings can be counted on, when they look their best, when they need to tweak a listing to get more sales. Knowing when to take action can make all the difference when it comes to increasing revenue. Customers may also be better engaged with a listing when items are well-organized and proudly displayed. After learning about your own non-organic internal behaviors, you can start adjustments to your point of sale so you don’t happen across these triggers. For example, you should not think about the office supplies as a shopping list while you’re in the grocery store. The marketing tips below will also help you know what will work for you. Share your shop with customer demographic Be transparent. Offer little rewards for every purchase. When customers are given a unique coupon with every purchase at your shop, you can tell that they are a valued customer. Allow customers to subscribe to your shop Build rapport with customer when they purchase Things shopowners can do to increase revenue Establish a recognizable name Offer quality products Collect and respond to reviews Establish a blog Use social media to share your work Elaborate about you shop’s backstory Free shipping and returns Offer bundled items The least one should expect of Etsy buyers is that they are reasonable in terms of payment. For example, if a buyer purchased five items and paid for them all in full, they would have a total of 80% and Etsy does not assess any additional fees. So it would be fair to negotiate to have them review the shop and promote their listing. Article Directory: Get Started and grow your etsy site for your business

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